The open marketplace model
Sell across a network of decorators.
Distributors build a catalog — a mix of decorator products and their own — and sell. The distributor raises the PO for blanks; the decorator decorates and ships. Brandfora is the layer in between.
Building — this page shows the model, not a live product. Rail A, the Fulfillment PaaS, is shipping today.
Rail B · Open Marketplace
Distributors sell. Decorators decorate and ship. We route between them.
Build a mixed catalog
Combine decorator products with your own — sourced via network and inventory providers — into one catalog.
Sell print-ready
Curate into stores and quotes; every line resolves to a print-ready outcome.
Raise the PO
The distributor raises a PO on its inventory-provider account; blanks ship to the decorator.
Decorator decorates & ships
The decorator decorates the delivered blanks and ships to the buyer (Leg 2).
The two-leg model
The distributor buys. The decorator ships.
The distributor raises the PO on its own inventory-provider account; the blank ships to the decorator, who decorates only once it arrives and ships to the buyer. The buyer sees one order — never the routing.
The distributor raises a PO on its own inventory-provider account.
DISTRIBUTOR POLeg 1 — the blank ships to the decorator’s warehouse. Freight absorbed as COGS.
SUPPLIER → DECORATORThe decorator decorates only once the blanks arrive, then packs.
DECORATORThe decorator ships to the customer. One order, one outbound rate.
DECORATOR SHIPSLeg-1 blank freight is absorbed as COGS — never shown to the buyer. Decorator : distributor is many-to-many. Source is pinned at import time.
What it routes across
Providers and networks the system works with.
These are sources and fulfillment routes, not commercial partners. Each carries the status the code actually supports — the full list lives on integrations.
Catalog ingest and cost sync run today; the PO flow is verified against SanMar’s Test environment.
Catalogued in the Integration Hub. Next after SanMar.
Catalogued in the Integration Hub.
Live carrier rates verified 2026-08-06; label purchase and the tracking webhook are unverified.
EU fulfillment. Being brought on.
Who runs on this rail
Two sides, one clearing spine.
Import products from a decorator's Master into your own, curate into stores and quotes, and sell under your brand. Orders route to the owning decorator to fulfill.
Source, decorate, and fulfill for distributors selling under their own brand — network (one leg) or PO + self-fulfillment (two legs).
Rail A, the Fulfillment PaaS, is shipping today — white-label, and it's yours to brand.
Be first when the marketplace opens.
We'll bring you in as decorators and inventory providers come online.